SJSU Ad Students' Musings on Advertising

Product Displacement - I have discovered that there are no limits to the number of ways to advertise a product and even completely removing the product brand is no exception. By...

Consumer behavior Motivation Perception and Attitude - Brand communities like Harley Davidson’s definitely result in greater brand involvement. The brand becomes the focal point of these people’s lives, it be...

Click, Click, Click...Ding! - Bring The Typewriter Back! *Print Ad:* Shows a woman in front of a typewriter, whilst in the background you can see a beautifully lit christmas surroun...

COKE ZERO - C0ke Zer0 Coke Zero's idea to advertise differently to different countries was smart. It is the same as Coke wanting to create a different produ...

- With Consumer Behavior and our knowledge and memory, this subject was also intriguing. I never thought of things that way, where I remember how a brand or ...

Social Networking and Toblerone - What if there was no social networking? That means you can't connect with people you know from the past until now. There are so many different social netwo...

Clever, Clever Ads - I think that the best advertising sticks to the principal of "show me don't tell me". The most memorable and effective ads do just that. This This Economis...

Coke Zero - 1. It was smart for the Coca-Cola Company to use different strategies in different countries. For example, it was appropriate to position Coke Zero as a ...

Harley Davidson - Honestly it is the only brand name of a motorcycle I can name off the top of my head. Thus making Harley Davidson a big name in the motorcycle world and ...

Radio Commercial for iPod Restroom Dock - *A Tune for Every Situation * *Each person is a separate scene thinking to themselves. * Woman: [*sighs and has a nervous breakdown*] Oh no, not again......

When an Advertisement Doesn't Work - I was in San Francisco's Union Square at the beginning of the month and noticed a rather large billboard which has shrunken in significance since first put...

Typewriter Commercial - - Commercial idea: Typewriters - Narrator: Cheesy, over hyper, and loud voice Typewriters are back and are seen countrywide! (Flash a picture of ...

Social Media and Toblerone of Switzerland - Social Media has become everything to the business industry. This is the best tool that a company can use to advertise to its customers. This is especially...

Looking Towards the Future - As a kid thinking about the future, I could say with confidence that it would involve hover cars and holographic teachers or that gum from Willy Wonka that...

Future Media - It is difficult to predict which direction social media will branch off to in the future but it can be almost guaranteed that elements from it will be v...

Booze Belt Radio - Radio Traveling Party Host *SFX: Disruptive jubilant chatter in the back round (*Nicole walks up*)with a sound of heels clanking * Nicole: Hey Bob, Does T...

Essay - For my essay this semester I have chosen Nostalgia. I chose this because, to me, nostalgia and the concept of nostalgia is very interesting to me. I enjoy ...

Augmented Reality - A Game Changer? - In the flesh, this German auto magazine ad for the new Mini Cabrio looks normal, maybe even irrelevant. But do as the instructions tell you, and this is ...

Homework 5: Honesty Manifesto - Politicians lie all the time. At least that’s what everyone always says. But why? Why, if we know they’re lying, do we let them go on being politicians? Wh...

RACISM is amusing - This advertisement was shown fairly recently. It depicts Ashton Kutcher with 'brown face' and other make-up to make him look like someone from India. In ...

From Product to Brand: Evolution - Isaiah Mustafa- the actor behind "The Man Your Man Could Smell Like" campaign Some might ask the question what is a brand and why is it so important. No,...

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